University of Winnipeg DPS 16086 1001, Media Relations for Public Relations

April 23 – May 28, 2010
Instructor: John Longhurst

May 7

• How to Save Your Newspaper (WORD)
• The Future of Newspapers: A Time Magazine Forum (WORD)

May 14

• Sorry PR People, You’re Blocked. Chris Anderson, Executive Editor, Wired Magazine (WORD)
• Response to Chris Anderson’s blog: Things Turn Ugly in the ‘Hacks vs. Flacks’ War (WORD)
• Open Season On Ottawa’s Flacks, Don Martin, National Post (WORD)

May 21

• Chris Cramer: The Future of TV News (WORD)
• The Future of Local TV News (WORD)

May 28

• “How PR Sold the War in the Persian Gulf.” From John Stauber and Sheldon Rampton's Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry (WORD / WWW)